The partnership between Dimitri Moshovitis and the ShiftFill™ founders began with a single, blunt phone call. When the founders reached out to ask if he was still struggling with the industry's most persistent headache — staffing — his answer was immediate: "Absolutely. It's never been tougher to find and keep quality talent."

When Valarie walked him through the architecture of ShiftFill™, Dimitri didn't just offer advice; he offered a challenge. Recognizing that the Alumni Trust Engine solved the exact friction points he had faced for decades, he famously told the team: "This is going to change the industry. I need this in my locations right now."

We knew Dimitri had to be part of our inner circle. With a career spanning over 30 years, he has built hospitality empires from the ground up — most notably as a co-founder of CAVA — successfully navigating the journey from a single storefront to a publicly traded corporation. He brings the "Operator's Soul" to our technology, ensuring that every feature we build serves the high-stakes reality of a Friday night rush.

"In my thirty years in this business, I've seen every 'staffing solution' come and go. Most are just digital phone books. ShiftFill™ is different because it actually understands the value of the relationship between the manager and the professional. We aren't just filling shifts; we're restoring the backbone of hospitality."

— Dimitri Moshovitis, Strategic Advisor, ShiftFill™

ShiftFill was not born in a boardroom or out of theory. It was born out of real pressure.

As the owner of BubbleGum Spa & Tea in Rockville, I run a business where timing, experience, and people matter. When a child walks through our doors for a party, everything has to be right. The staff has to be present, prepared, and ready to deliver. There is no margin for error.

But like every service business, I've experienced the same moment over and over again. A staff member calls out. An event is about to start. Phones are ringing. You're reaching out to anyone available, trying to fill a gap that should never exist in the first place.

And in those moments, you realize something very simple: there is no real solution.

That is where ShiftFill was born.

We are building a platform that allows businesses to fill shifts in real time with workers who are ready, available, and capable of stepping in when it matters most. At the same time, we are creating an opportunity for people who want flexibility — people who want to work on their own terms — to access real shifts with clear expectations and fair pay.

This is not just about convenience. It is about reliability. Trust. Making sure that when a business needs help, that help actually shows up.

Every day, across the country, businesses lose revenue, disappoint customers, and put stress on their teams because of last-minute staffing gaps. At the same time, there are thousands of capable workers looking for opportunities that fit their schedules. ShiftFill connects the two.

We are starting with restaurants — particularly franchise operators — because the need is immediate and constant. But this problem extends far beyond one industry. Any business that depends on people showing up at the right time faces the same challenge.

We want to create a system where staffing is no longer reactive, stressful, or uncertain. A system where businesses can operate with confidence, and workers can earn on their own terms.

I know firsthand what it feels like to be standing in that moment, trying to figure out how to make it all work.

ShiftFill exists so that moment no longer has to exist.

Kennedy McCalla

Head of Product & Analytics

When we started building ShiftFill, we were not starting from theory. We were starting from real problems that needed real solutions.

In service businesses, especially in restaurants, staffing is one of the most unpredictable parts of operations. A single callout can create pressure across an entire shift. Managers are left trying to solve the problem in real time, often without the tools to do it efficiently.

From a product and data perspective, that kind of problem stands out immediately. It is not just about filling a gap. It is about creating a system that can respond quickly, match the right people, and build trust on both sides.

That is the focus behind what we are building at ShiftFill.

Our goal is to take something that is currently reactive and stressful, and turn it into something structured, predictable, and reliable. That means understanding how shifts are requested, how workers respond, and how to improve that process over time using real data.

We are designing a platform where every shift is not just broadcasted, but intelligently matched based on reliability, experience, and past performance. Over time, this creates a stronger system — one where businesses feel confident in who is showing up, and workers have access to consistent opportunities that fit their schedules.

This is where technology should be applied — not to complicate things, but to remove friction.

As we continue to build, the focus remains simple. Create a system that works in real environments, adapts as it grows, and delivers consistent results for both businesses and workers.

ShiftFill is still early, but the direction is clear. We are building something that brings structure to a problem that has been handled the same way for too long.